Understanding Prescription Costs & Assistance Programs
When it comes to managing the cost of prescription drugs, it helps to understand how your benefits plan works, the difference between brand-name and generic medications, and what patient assistance programs like RxHelp and InnoviCares can do for you.
Brand-Name vs. Generic Medications
When a new drug is developed, it’s sold under a brand name and protected by a patent for a number of years. Once the patent expires, other manufacturers can produce a generic version of that same drug.
What’s the difference?
- Active Ingredient: Generics contain the same active ingredient as the brand-name drug.
- Dosage, Strength, and Form: They must have the same dosage, strength, and form (e.g. tablet, capsule).
- Effectiveness: Generics are required by Health Canada to work the same way in the body as the brand-name version.
- Appearance: They may look different (colour, shape), but they’re clinically equivalent.
Why are generics cheaper?
- Generic manufacturers don’t have to repeat the costly research and development phase. As a result, generics are typically 15–25% less expensive than brand-name drugs.
Why Your Benefits Plan Uses “Mandatory Generic Substitution”
Most group benefit plans today automatically cover the generic version of a medication when one is available. This is called mandatory generic. Why?
- It helps keep premiums and plan costs lower for both employers and employees.
- It allows benefit plans to cover more people and more services overall.
- If you or your doctor prefer a brand-name drug, your plan may still cover it if a medical reason is provided (some conditions apply).
Patient Assistance Programs: RxHelp & InnoviCares
Even with generic options, some prescriptions remain costly—especially for brand-name medications not fully covered by your plan. That’s where patient assistance programs can help.
RxHelp
- Offers individual savings cards for specific brand-name drugs.
- Works like a secondary payer at the pharmacy—after your plan pays, RxHelp covers part or all of the remainder.
- Free to join; sign up online or through your doctor.
InnoviCares
- One universal savings card for many brand-name medications.
- Works with your benefits plan or provincial coverage.
- Free and available to all Canadians.
Why these programs exist
Brand-name manufacturers would rather offer a discount and make a sale than lose it entirely to a generic. These programs help bridge the gap so patients can access brand-name drugs at a lower cost.
RxHelp & InnoviCares both cover different medications. Refer to their website to see which medications are covered.











