Helping Employees Access Brand-Name Medications: How RxHelp and innoviCares Work
When employees are prescribed a medication, cost can become a concern — especially if they want or need to stay on a brand-name drug. While many group benefits plans encourage generic substitution, there are still options that may help employees access eligible brand-name medications at a lower out-of-pocket cost.
Two programs that can help are RxHelp ONE and innoviCares. Both are designed to support access to qualifying brand-name medications, and both can be valuable tools for employees who want more choice at the pharmacy. RxHelp says its program can be used alongside a current benefit plan and provides supplementary financial coverage for eligible brand medications, while innoviCares says it coordinates with existing insurance to help reduce costs for qualifying medications.
What is RxHelp and innoviCares?
RxHelp ONE is a brand-name prescription savings program that connects Canadian patients to participating pharmaceutical manufacturers’ patient assistance programs. RxHelp describes the card as a way to help patients remain on covered brand-name medications, in some cases at little or no additional cost versus the generic alternative.
innoviCares is a free prescription savings card available to Canadians for qualifying original brand medications. The program is funded by participating pharmaceutical manufacturers and is intended to improve affordability and support patient choice. innoviCares says it currently covers 65+ medications.
What are these programs for?
These programs are meant to help people who have been prescribed an eligible brand-name medication and are looking for ways to reduce the cost difference between the brand and generic version. They can also be helpful for people who prefer to remain on a brand-name medication they know and trust, where an eligible assistance program is available.
How do RxHelp and innoviCares work?
In general, the employee checks whether their medication is on the program formulary, registers for a free card, and presents the card at a participating pharmacy when filling their prescription.
The RxHelp ONE card is free, requires a valid prescription from a physician, and can be used at participating pharmacies in Canada. The card can work with an existing benefits plan.
innoviCares is also free and if you already have private insurance, the card can coordinate with that coverage to help provide the lowest cost for a qualifying medication.
Is there a large list of covered medications?
Yes. Both programs promote broad formularies for eligible brand-name drugs.
innoviCares says it covers over 65 original brand medications, with some differences by province. Its website directs users to check coverage by province to confirm whether financial assistance is available for a specific medication. RxHelp also maintains a long list of participating medications through its card registration.
What about medically necessary brand-name drugs under a group plan?
This is an important point for employees to understand: some group plans may still cover a brand-name drug when it is medically necessary, even if the plan is mandatory generic. In those cases, the insurer may require supporting clinical documentation from the prescribing physician, and the request may need to go through a prior authorization or brand-name drug review process.
Why this matters for employees
For employees, programs like RxHelp and innoviCares can provide more flexibility when a brand-name medication is preferred, prescribed, or medically necessary. They may help lower out-of-pocket costs on eligible medications, support continuity of treatment, and work alongside existing drug coverage in certain cases.










